Each Peter Alexander campaign consists of multiple elements including interactive catalogues, website updates and marketing content such as 3rd party adverts, emails and social media. As part of the P.A. Online Team I was responsible for both designing and implementing these elements for almost 9 years.

A single campaign runs for an average of 2 weeks with larger campaigns such as Mother’s Day and Christmas running up to 8 weeks. It was a high volume, fast paced role creating market updates, sales events, and daily emails involving up to five campaigns at once while delivering a high quality finished product.

The most important aspect of the role was maintaining the Peter Alexander brand. Each campaign had a unique aesthetic that was dictated by its catalogue, but regardless of whether the theme was Romantic Florals or Winnie The Pooh, it still had to be recognizably Peter Alexander. This also held true when running multiple campaigns at once, as we needed to keep each look separate, while also making them work in harmony with each other.

It was important to keep up-to-date and constantly improve the functionality of the medium we used to communicate with the customer. This required an on-going education and interest in learning how to use the newest trends, developments, and 3rd party services. These included new platforms such as Salesforce and Kibo, and developments in Google Analytics.

I greatly enjoyed my time as a Peter Alexander Web Designer, it helped me polish both my design and technical skills, and allowed me to collaborate with a strong team across many disciplines. The variety between campaigns always kept things interesting and keeping up-to-date with new technologies and platforms helped expand my expertise.

Skills